Branding. Everyone seems to have something to say on the subject, so much so that writing fresh content on branding feels like a thankless task.

Designing a beautiful website for your university or college is just the first step. You need to create content that attracts prospective students as well. Here’s how.

Writing for the web can be mastered by following certain practices. Here are 20 useful web writing tips.

This article takes a deeper look into the differences between Drupal and WordPress, and the factors to consider when choosing a content management system.

We’ll see how good copywriting and well-thought storytelling can add value to your marketing efforts, driving not only awareness and engagement, but actual business results.

If your website plays a strategic role in how you communicate and engage with your audiences, you need web governance. Let’s see how it helps you deliver on your digital strategy and some steps to put a web governance plan.

Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.

I started my career as a Drupal developer, but with time I shifted towards content strategy and user experience (UX), which made me realize, among many other things, how developer decisions impact design. That's why I believe any Drupal developer can use this advice: everyone who contributes to building a website also contributes to UX. When we all incorporate UX design thinking into our work, the quality of our output can only get better.

Last August, I joined Evolving Web as a Content Writer & Editor. Three months later, I have to say this has been a fantastic journey! I'm super proud of being part of an incredible marketing team and a true digital powerhouse. Here I'll share a few impressions of Evolving Web and how its collaborative culture and welcoming environment have already taught me some lessons and enabled me to develop my skills.

Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?

With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.