Marketing and Content Strategy

People increasingly expect a personalized online experience. Here's how digital personalization works and how Acquia Personalization can help you deliver it.

ChatGPT is ruffling a lot of feathers. How can content creators keep their creativity and ethics intact while navigating new (or not-so-new) territory?

With Google’s plans to phase out third-party cookies from Chrome in 2024, the cookieless future is a hot topic in the industry. In this article, we’ll cover how to keep marketing strategies relevant without the level of personalization currently enabled by third-party cookies.

Learn about the exciting features of Drupal 10’s default content editor, CKEditor 5. Find out what makes it the most intuitive content editing experience yet.

The saying goes that “content is king,” but don’t you ever wonder who is keeping tabs on all that content after it’s unleashed into the world or parked on your website? How can you be sure that your content strategy stays aligned with what your audience needs as things change over time?

A good website content strategy involves a balance between creating new content and optimizing older content for improved SEO.

At Evolving Web, we recognize the impact of the extraordinary economic, social, and technological changes that our roster of higher education clients has undergone in the past few years.

Branding. Everyone seems to have something to say on the subject, so much so that writing fresh content on branding feels like a thankless task.

Designing a beautiful website for your university or college is just the first step. You need to create content that attracts prospective students as well. Here’s how.

Writing for the web can be mastered by following certain practices. Here are 20 useful web writing tips.