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Digital Strategy

Our work begins with your story

Every project starts with listening to you

Your website is a key foundation to your digital strategy so it should be aligned with your vision, goals and objectives. For every project, we set aside time in the discovery phase to analyze existing documentation, your website, and ensure we understand your audiences.

Depending on your needs, our process includes:

  • Business needs analysis
  • Customer experience strategy
  • UX research
  • Experience mapping
  • Digital and mobile strategy
  • Experience optimization
  • User research & personalization
  • Content strategy
  • SEO audit & analysis
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Let's build a digital strategy together

Business analysis workshops

Through collaborative workshops, we explore your needs. We look at user experience, content strategy and technical discovery (in-person or remote) to understand your business, your customer personas, feature requirements and to plan the information architecture of your website.

Collaborative content strategy

Leveraging the personas developed, we collaborate with your team to produce a detailed content audit, create a solid content strategy, generate a refreshed style guide, and build a governance plan that identifies the roles and responsibilities of each team member.

Website SEO analysis & KPIs

By analyzing your website, we collect the right data that will help us make smart decisions. Together, we determine the KPIs that we want to measure and that will help achieve your business objectives. We can also identify any issues and/or opportunities in your current site.

Clients we've helped

Evolving Web has worked with the following companies, conducting research and user workshops to develop their strategy:
Princeton university logo in white
McGill University logo
Canada Foundation for Innovation
Cure Foundation logo white
Sollio logo in white
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Featured case study: Princeton University

A 2-day, in-person workshop with stakeholders from various departments to gather input to create the visual design framework and information architecture for the new School of Public and International Affairs website to:

  • Define personas
  • Identify content requirements
  • Mapped out the university-selection journey
  • Define the overall strategy for content and navigation on the new website

Strategies rooted in user experience

Our user-centric design and development ensures that we are delivering an effective online customer experience. Our senior strategists work with our clients to understand their customers, their online habits and behaviours to identify customer experience issues and opportunities.

We involve stakeholders who understand customers and audiences, staff members who are in direct contact with the users, actual users and key members of the project team to ensure we have a variety of insights and opinions.

Define your story with a solid digital strategy


Contact Evolving Web