Higher Education Marketing: Web Strategies and Trends for 2022
Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.
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about Higher Education Marketing: Web Strategies and Trends for 2022
Making Better UX Choices: Advice for Drupal Developers
I started my career as a Drupal developer, but with time I shifted towards content strategy and user experience (UX), which made me realize, among many other things, how developer decisions impact design. That's why I believe any Drupal developer can use this advice: everyone who contributes to building a website also contributes to UX. When we all incorporate UX design thinking into our work, the quality of our output can only get better.
My First 3 Months at Evolving Web
Last August, I joined Evolving Web as a Content Writer & Editor. Three months later, I have to say this has been a fantastic journey! I'm super proud of being part of an incredible marketing team and a true digital powerhouse. Here I'll share a few impressions of Evolving Web and how its collaborative culture and welcoming environment have already taught me some lessons and enabled me to develop my skills.
Essential CMS Features for Higher Education Websites
Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?
With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.
Implementing Content Publication Workflows in Drupal
Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.
Mastering Drupal for Content Editors
Do you work with web content? Are you just getting started with using Drupal to publish your site?
Our team has written extensively about the different things you’ll need to navigate in order to successfully deploy your content strategy with Drupal as your CMS. We broke down this guide into five key themes:
How to Organize Your Drupal Content With Taxonomies
Find out how to organize, classify, and relate pieces of content together using the Taxonomy module in Drupal core.
Creating an Inclusive Digital Content Strategy
When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.
What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?
How to Embed Facebook Videos with the Drupal Media Module
Since the start of lockdown in March, you’ve probably seen way more live streams on social media than you ever had before. These are taking places on platforms like YouTube, Instagram, and Facebook Live.
We recently got a question at a training from an attendee whose organization has been doing more live streams on Facebook. They also use Drupal’s built-in Media module and were wondering how they could embed their recorded live streams from Facebook onto their Drupal site. In today's tutorial, I outline two different methods for pulling this off.
Perfect Your Facebook Link Previews with the Drupal Metatag Module
In a previous blog post and video, we looked at the code that controls the display of link previews on Facebook. This is outlined by Facebook's Open Graph protocol, where we modify the <meta> tags within the <head> of our HTML web page to say what the title, description, image, and other info should appear in our preview.
