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Digital Transformation
Feb 23, 2023 · by Laure Duhorane

Imagine a Cookieless Future - How Marketers Can Prepare

Marketing and Content Strategy

With Google’s plans to phase out third-party cookies from Chrome in 2024, the cookieless future is a hot topic in the industry. In this article, we’ll cover how to keep marketing strategies relevant without the level of personalization currently enabled by third-party cookies.

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Feb 14, 2023 · by Peggy McGregor

Hands-On With Drupal 10: Crafting Content With CKEditor 5

Marketing and Content Strategy

Learn about the exciting features of Drupal 10’s default content editor, CKEditor 5. Find out what makes it the most intuitive content editing experience yet.

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Nov 21, 2022 · by Kate Bundy

Three Insights to Guide your Digital Governance Strategy

Marketing and Content Strategy

The saying goes that “content is king,” but don’t you ever wonder who is keeping tabs on all that content after it’s unleashed into the world or parked on your website? How can you be sure that your content strategy stays aligned with what your audience needs as things change over time?

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Nov 01, 2022 · by Lucas Pradella

Something Old, Something New: Optimizing vs Writing New Web Content

Marketing and Content Strategy

A good website content strategy involves a balance between creating new content and optimizing older content for improved SEO.

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Oct 27, 2022 · by Kate Bundy

Digital Transformation in Higher Education Creates Opportunities

Marketing and Content Strategy

At Evolving Web, we recognize the impact of the extraordinary economic, social, and technological changes that our roster of higher education clients has undergone in the past few years.

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Oct 25, 2022 · by Shane Collier

Defining your Brand’s Voice and Tone

Marketing and Content Strategy

Branding. Everyone seems to have something to say on the subject, so much so that writing fresh content on branding feels like a thankless task.

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Oct 19, 2022 · by Suzanne Dergacheva

Creating Content that Attracts Prospective Students

Marketing and Content Strategy

Designing a beautiful website for your university or college is just the first step. You need to create content that attracts prospective students as well. Here’s how.

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Aug 29, 2022 · by Suzanne Dergacheva

Writing for the Web: Tips for Delivering Great Content

Marketing and Content Strategy

Writing for the web can be mastered by following certain practices. Here are 20 useful web writing tips.

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Jul 26, 2022 · by Lucas Pradella

​​How Can SEO Help Increase Your Higher Education Website Visibility?

Marketing and Content Strategy

Search Engine Optimization (SEO) is the art of positioning your website in top results when users search for keywords linked to your business. SEO helps increase website visibility and is crucial to any good digital marketing strategy.

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Jun 23, 2022 · by Suzanne Dergacheva

The Most Important Criteria When Selecting Drupal or WordPress

Marketing and Content Strategy

This article takes a deeper look into the differences between Drupal and WordPress, and the factors to consider when choosing a content management system.

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