Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.

We at Evolving Web had plenty to write about in 2021. From technical tutorials about Drupal 9 to articles about accessibility and inclusion, we aimed to deliver relevant information and useful insights to the developers, content strategists, designers, marketers, and technologists who follow us.

If you missed some of it, we'll save you some time and walk you through Evolving Web's ten most-read articles from 2021, from #10 to #1!

Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?

With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.

Producing relevant, up-to-date online content is a challenge for content managers everywhere. The bigger your content output and the more stakeholders you have involved in the process, the harder it is to keep track of whatever is being created, edited, and published. If this is your use case, what you need is a clear, easily manageable content publication workflow.

Learn how (and why!) higher education institutions can build diversity and inclusion into their admissions process.

Do you work with web content? Are you just getting started with using Drupal to publish your site?

Our team has written extensively about the different things you’ll need to navigate in order to successfully deploy your content strategy with Drupal as your CMS. We broke down this guide into five key themes:

There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing. 

And sometimes starting over is justified—for example:

When I first meet a new client and start imagining how we can improve their digital strategy, their content, and the user experience of their website, I start by asking about their target audiences. The questions are simple, but they can be hard to answer.

What do you want to accomplish with your website? Who is your website talking to? Who do you want to be talking to?

We look at some real-life examples of health information website UX and define 5 essential design guidelines for getting crucial healthcare content to the right audience.

Find out what the main differences between Drupal and WordPress are in 2021, from the perspective of a content editor.