Marketing and Content Strategy

Designing a beautiful website for your university or college is just the first step. You need to create content that attracts prospective students as well. Here’s how.

Writing for the web can be mastered by following certain practices. Here are 20 useful web writing tips.

Search Engine Optimization (SEO) is the art of positioning your website in top results when users search for keywords linked to your business. SEO helps increase website visibility and is crucial to any good digital marketing strategy.

This article takes a deeper look into the differences between Drupal and WordPress, and the factors to consider when choosing a content management system.

We’ll see how good copywriting and well-thought storytelling can add value to your marketing efforts, driving not only awareness and engagement, but actual business results.

If your website plays a strategic role in how you communicate and engage with your audiences, you need web governance. Let’s see how it helps you deliver on your digital strategy and some steps to put a web governance plan.

If you work with Google Analytics, you’re probably wondering if you should move to GA4 right away or wait for a more advanced version. Let’s look into the changes in GA4, what this means for digital marketers, and how to switch to the new version smoothly.

Do prospective students know what makes you unique? Here are some effective website marketing strategies to help you stand out from the rest.

We at Evolving Web had plenty to write about in 2021. From technical tutorials about Drupal 9 to articles about accessibility and inclusion, we aimed to deliver relevant information and useful insights to the developers, content strategists, designers, marketers, and technologists who follow us.

If you missed some of it, we'll save you some time and walk you through Evolving Web's ten most-read articles from 2021, from #10 to #1!

Higher education websites can demand a lot from their content management systems. Since there are literally dozens of CMS options and features to consider, how can we narrow it down?

With a core practice in higher education, we've seen—and resolved—all kinds of CMS implementation challenges. Here we'll take a look at some must-have CMS features for your higher education website.