Sometimes, we find issues with content that are not anticipated by the planning process since they don't show up by looking at sample content or discussing the major use cases of the site. By looking at real content during the data import phase, these issues can be dealt with at an early stage in the development process.
Building a comprehensive information architecture for a content-heavy website can be a challenge. Luckily, Drupal is great for rapid development and by building content types early on, it's easier to discover issues with either the content, design, or architectural decisions.
Every project we do at Evolving Web has a content import component. Whether the content consists of legacy data sources or a single CSV file with freshly written text, we usually have enough content to consider writing one or several import scripts to import it into Drupal.
