A facilitator giving training to 3 persons.
TRAINING

SEO Best Practices for Drupal

Course Description

Using Drupal gives you a solid foundation for SEO. A well-optimized Drupal website is a great starting point for building an SEO strategy and growing qualified traffic.  

Drupal is the content management system of choice for so many large-scale websites and prominent brands because it's been built from the ground up with markup the functionality and flexibility needed so that your markup reflects the content that you're managing. By adjusting your Drupal configuration, optimizing your theme, taking advantage of existing modules, and using additional tools for testing and analysis, you can further improve your SEO. You can also use analysis and research to find ways to optimize your content.  

In this two-day live online training, marketers, site builders, and content editors will learn the building blocks of a strong SEO strategy and how to implement that strategy in Drupal.

Learning Objectives

You'll come away from the course with knowledge of:

  • How to do an SEO assessment and set up analytics tools
  • SEO strategies to drive more organic search results to your website
  • Tactics to avoid to prevent penalization from search engines
  • How to configure contributed Drupal modules to improve your SEO
  • Adapting your content strategy to your SEO needs

Syllabus

Throughout the training, we'll work in small teams on an example project. For that project, we'll walk through the process of:

  • Doing a site analysis with tools like Screaming Frog
  • Practice planning and running keyword research
  • Integrate your website with Google Search Console
  • Overview of Google Search Console and key functions
  • Use reporting tools to show progress in implementing your SEO strategy
  • Using modules like Metatag, XML Sitemap so that your markup reflects your content
  • Setting up clean, meaningful URLs
  • Tools to assess and resolve SEO issues

Who Will Gain the Most From This Training?

Those responsible for creating or planning the content for a Drupal website; site builders, project managers, and site admins who want to learn how to build and implement a strong SEO strategy for Drupal.

FAQ

Blended Online Learning: How it Works

Our blended learning approach mixes the best of both worlds: live online sessions and self-paced complementary learning materials. The core of our online training offering is our expert-led live sessions. In addition, you can always take advantage of our virtual learning platform's training guides and video tutorials as needed. 

Here's what to expect:

  • 👩‍🏫 Interactive sessions over Zoom (twice a week from 2 pm to 4 pm ET)
  • 📺 On-demand videos and virtual exercises to complete in between the sessions
  • 👨‍💻 A one-to-one session with your trainer for personalized support
  • 💬 A dedicated Slack workspace to get real-time answers to your specific questions
  • 🏆 A certificate upon completion

What is the format of live sessions? Our classes usually have 6-10 participants, and we have a hard limit of 12 participants per trainer. Our live sessions happen twice a week, usually on Tuesdays and Thursdays, and are 2-hour long (all times are on ET).

How is this different from other courses on the market? Our courses are designed for people who work full-time jobs and need to apply what they learn to real-life projects quickly. Our training includes live learning sessions and offers real-time mentorship from an expert

What are the trainers' credentials? Our courses are delivered by Strategists, Designers and Senior Developers with 10+ years of experience. They're seasoned professionals with real-world projects in a variety of sectors, from small businesses to multinational corporations.

Do I need to install anything on my computer? We’ll give you the necessary instructions and support to work with Drupal locally on your computer for the development courses. If you face restrictions, we’ll provide an alternative remote environment so you can work from your browser.

My organization requires an invoice. Can you provide one? Yes. Contact us before proceeding with payment. We can issue you an invoice with a link to pay via credit card or electronic transfer.

Do you offer discounts for charities or individuals? Yes, contact us to receive a discount on the course.

Do you offer custom training? Yes, we can provide custom training for your team. Learn more about our approach to tailoring a custom course or get in touch with us, and we can set up training that fits your needs.

Can I switch my start date? Can I get a refund? We can reschedule your ticket to the next available course. Our training program runs twice a year, with a first cohort slated to start in March and the second in September. Tickets are refundable up until 30 days before the start of the course. And it's always free and easy to transfer your ticket to another person, just contact us.