SEO Best Practices for Drupal

A facilitator giving training to 3 persons.

About This Course

This course kicks off with a fresh look at SEO fundamentals to ensure you have a solid and up-to-date foundation of knowledge. It moves on to exploring advanced strategies for improving SEO and growing qualified traffic. We’ll get hands-on with instructor-led exercises, real-life examples, and demos of Drupal modules and tools. 

Spread across two days of live online training, this course is ideal for marketers, site builders, and content editors who want to build a strong SEO strategy and implement it in Drupal.

What You’ll Learn

You'll come away from the course with knowledge of:

  • How to do an SEO assessment and use analytics tools
  • SEO strategies to drive more organic search results to your website
  • Tactics to avoid to prevent penalization from search engines
  • How to configure contributed Drupal modules to improve your SEO
  • Adapting your content strategy to your SEO needs


You’ll work in a small team on an example project throughout the course. We'll walk you through how to:

  • Do a site analysis with both free and paid tools 
  • Practice planning and running keyword research
  • Analyze and index your website with Google Search Console
  • Use Google Search Console and key functions
  • Use modules like Metatag and XML Sitemap so that your markup reflects your content
  • Assess and resolve SEO issues using various tools

Background and Prerequisites

  • This course is for you if you have a basic understanding of SEO.
  • This course is not for you if you’re already an advanced SEO specialist.
  • Technical requirements include access to Google Analytics for your website when possible.
  • Trainees should set aside about 2 hours between live sessions to review materials and prepare exercises.

Who Will Gain the Most From This Training?

This course will benefit those who are responsible for creating or planning the content for a Drupal website. It’s ideal for site builders, project managers, content editors, and site admins who want to learn how to build and implement a strong SEO strategy for Drupal.

Your Instructor 

Lucas headshot







Lucas Pradella

Lucas is a web analyst and digital marketing expert who finds creative ways to reach and engage audiences. He uses marketing automation tools to build lead funnels, generate traffic, and improve conversion rates. Lucas has led more than 100 digital strategy projects for clients across various channels. His strong analytical skills enable him to get to the root of an issue and offer innovation solutions. 


Our blended learning approach mixes the best of both worlds: live online sessions and self-paced complementary learning materials. The core of our online training offering is our expert-led live sessions. In addition, you can always take advantage of our virtual learning platform's training guides and video tutorials as needed. 

Here's what to expect:

  • 👩‍🏫 Interactive sessions over Zoom (twice a week from 2 pm to 4 pm ET)
  • 📺 On-demand videos and virtual exercises to complete in between the sessions
  • 👨‍💻 A one-to-one session with your trainer for personalized support
  • 💬 A dedicated Slack workspace to get real-time answers to your specific questions
  • 🏆 A certificate upon completion

What is the format of live sessions? Our classes usually have 6-10 participants, and we have a hard limit of 12 participants per trainer. Our live sessions happen twice a week, usually on Tuesdays and Thursdays, and are 2-hour long (all times are on ET).

How is this different from other courses on the market? Our courses are designed for people who work full-time jobs and need to apply what they learn to real-life projects quickly. Our training includes live learning sessions and offers real-time mentorship from an expert

What are the trainers' credentials? Our courses are delivered by Strategists, Designers and Senior Developers with 10+ years of experience. They're seasoned professionals with real-world projects in a variety of sectors, from small businesses to multinational corporations.

Do I need to install anything on my computer? We’ll give you the necessary instructions and support to work with Drupal locally on your computer for the development courses. If you face restrictions, we’ll provide an alternative remote environment so you can work from your browser.

My organization requires an invoice. Can you provide one? Yes. Contact us before proceeding with payment. We can issue you an invoice with a link to pay via credit card or electronic transfer.

Do you offer discounts for charities or individuals? Yes, contact us to receive a discount on the course.

Do you offer custom training? Yes, we can provide custom training for your team. Learn more about our approach to tailoring a custom course or get in touch with us, and we can set up training that fits your needs.

Can I switch my start date? Can I get a refund? We can reschedule your ticket to the next available course. Our training program runs twice a year, with a first cohort slated to start in March and the second in September. Tickets are refundable up until 30 days before the start of the course. And it's always free and easy to transfer your ticket to another person, just contact us.

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