Is your audience engaging with the content on your website? Get ahead of the game by learning how to create, mobilize, and govern content that is user-centric, engaging, and accessible for your audiences.
This course will give you hands-on experience incorporating best practices for content creation, governance, and strategy into your new or existing website. We'll guide you through the basics, common issues and teach you how to ideate, create, plan, implement, and deploy high-quality content to leverage your site’s traffic and user engagement.
You'll have exercises to complete between live sessions, access to a Slack channel and a one-on-one session to help you out.
Throughout the training, we'll work on exercises that will walk us through:
This course is ideal for content writers, editors, and managers, as well as web communications and social media managers who are looking to improve the quality and impact of their content strategy.
Kate Bundy knows what it’s like to be in the shoes of a website manager and content creator in higher education, and she’s passionate about improving the quality, engagement, and accessibility of digital experiences on the Web. Kate is an experienced educator with a PhD from McGill University who loves to empower curiosity, learning, and collective problem solving with hands-on practice and critical reflection. Known for her positive and encouraging approach, participation is central during sessions, and all questions are welcome!
Adrienne Smith has a masters in Information Studies and has been working in the digital content strategy space for the past ten years. Her areas of expertise include information architecture, taxonomies, metadata and governance. She’s coached multiple cohorts of professionals to take their content skills to the next level, in addition to regularly speaking at industry conferences. Her teaching philosophy is hands-on and privileges practical applications of theory.
Our blended learning approach mixes the best of both worlds: live online sessions and self-paced complementary learning materials. The core of our online training offering is our expert-led live sessions. In addition, you can always take advantage of our virtual learning platform's training guides and video tutorials as needed.
Here's what to expect:
What is the format of live sessions? Our classes usually have 6-10 participants, and we have a hard limit of 12 participants per trainer. Our live sessions happen twice a week, usually on Tuesdays and Thursdays, and are 2-hour long (all times are on ET).
How is this different from other courses on the market? Our courses are designed for people who work full-time jobs and need to apply what they learn to real-life projects quickly. Our training includes live learning sessions and offers real-time mentorship from an expert
What are the trainers' credentials? Our courses are delivered by Strategists, Designers and Senior Developers with 10+ years of experience. They're seasoned professionals with real-world projects in a variety of sectors, from small businesses to multinational corporations.
Do I need to install anything on my computer? We’ll give you the necessary instructions and support to work with Drupal locally on your computer for the development courses. If you face restrictions, we’ll provide an alternative remote environment so you can work from your browser.
My organization requires an invoice. Can you provide one? Yes. Contact us before proceeding with payment. We can issue you an invoice with a link to pay via credit card or electronic transfer.
Do you offer discounts for charities or individuals? Yes, contact us to receive a discount on the course.
Do you offer custom training? Yes, we can provide custom training for your team. Learn more about our approach to tailoring a custom course or get in touch with us, and we can set up training that fits your needs.
Can I switch my start date? Can I get a refund? We can reschedule your ticket to the next available course. Our training program runs twice a year, with a first cohort slated to start in March and the second in September. Tickets are refundable up until 30 days before the start of the course. And it's always free and easy to transfer your ticket to another person, just contact us.
