Content Strategy Best Practices

Team working in the office

Course Description

Is your audience engaging with the content on your website? Get ahead of the game by learning how to create, mobilize, and govern content that is user-centric, engaging, and accessible for your audiences.

This course will give you hands-on experience incorporating best practices for content creation, governance, and strategy into your new or existing website. We'll guide you through the basics, common issues and teach you how to ideate, create, plan, implement, and deploy high-quality content to leverage your site’s traffic and user engagement.

Learning Objectives

You'll have exercises to complete between live sessions, access to a Slack channel and a one-on-one session to help you out.

  • Content strategy fundamentals and key terms 
  • Criteria and methods to assess and optimize your content and its organization
  • Applicable strategies to develop and test information architecture and content models
  • Content governance crafting, planning, and implementation for the long run 
  • Best practices for well-written and accessible content 


Throughout the training, we'll work on exercises that will walk us through:

  • Setup & Introductions
  • Content strategy fundamentals
  • Content organization and optimization strategies
  • Workflows and tools for content governance 
  • Best practices for accessible and well-written content 
  • Wrap-Up

Background and Prerequisites

  • This course is for you if you are working with a website that has potential, but you’re looking for more ways to bring more engagement with your audiences
  • This course is not for you if you’re already familiar with developing content strategy and organization plans for your website
  • Technical requirements include access to Google Analytics for your website, and admin permissions to install software
  • Trainees should set aside about 2 hours between live sessions to review materials and prepare exercises

Who Will Gain the Most From This Training?

This course is ideal for content writers, editors, and managers, as well as web communications and social media managers who are looking to improve the quality and impact of their content strategy. 

Meet Your Instructors


Kate Bundy's headshot







Kate Bundy knows what it’s like to be in the shoes of a website manager and content creator in higher education, and she’s passionate about improving the quality, engagement, and accessibility of digital experiences on the Web. Kate is an experienced educator with a PhD from McGill University who loves to empower curiosity, learning, and collective problem solving with hands-on practice and critical reflection. Known for her positive and encouraging approach, participation is central during sessions, and all questions are welcome! 

Adrienne Smith headshto






Adrienne Smith has a masters in Information Studies and has been working in the digital content strategy space for the past ten years. Her areas of expertise include information architecture, taxonomies, metadata and governance. She’s coached multiple cohorts of professionals to take their content skills to the next level, in addition to regularly speaking at industry conferences. Her teaching philosophy is hands-on and privileges practical applications of theory. 


Our blended learning approach mixes the best of both worlds: live online sessions and self-paced complementary learning materials. The core of our online training offering is our expert-led live sessions. In addition, you can always take advantage of our virtual learning platform's training guides and video tutorials as needed. 

Here's what to expect:

  • 👩‍🏫 Interactive sessions over Zoom (twice a week from 2 pm to 4 pm ET)
  • 📺 On-demand videos and virtual exercises to complete in between the sessions
  • 👨‍💻 A one-to-one session with your trainer for personalized support
  • 💬 A dedicated Slack workspace to get real-time answers to your specific questions
  • 🏆 A certificate upon completion

What is the format of live sessions? Our classes usually have 6-10 participants, and we have a hard limit of 12 participants per trainer. Our live sessions happen twice a week, usually on Tuesdays and Thursdays, and are 2-hour long (all times are on ET).

How is this different from other courses on the market? Our courses are designed for people who work full-time jobs and need to apply what they learn to real-life projects quickly. Our training includes live learning sessions and offers real-time mentorship from an expert

What are the trainers' credentials? Our courses are delivered by Strategists, Designers and Senior Developers with 10+ years of experience. They're seasoned professionals with real-world projects in a variety of sectors, from small businesses to multinational corporations.

Do I need to install anything on my computer? We’ll give you the necessary instructions and support to work with Drupal locally on your computer for the development courses. If you face restrictions, we’ll provide an alternative remote environment so you can work from your browser.

My organization requires an invoice. Can you provide one? Yes. Contact us before proceeding with payment. We can issue you an invoice with a link to pay via credit card or electronic transfer.

Do you offer discounts for charities or individuals? Yes, contact us to receive a discount on the course.

Do you offer custom training? Yes, we can provide custom training for your team. Learn more about our approach to tailoring a custom course or get in touch with us, and we can set up training that fits your needs.

Can I switch my start date? Can I get a refund? We can reschedule your ticket to the next available course. Our training program runs twice a year, with a first cohort slated to start in March and the second in September. Tickets are refundable up until 30 days before the start of the course. And it's always free and easy to transfer your ticket to another person, just contact us.

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