A New Platform for Promoting Careers in Skilled Trades

Evolving Web has partnered with SkilledTradesBC (formerly known as the Industry Training Authority of British Columbia) to develop, launch and provide training for a new Drupal 10 website to replace the organization’s previous Drupal 7 website.

SkilledTradesBC is the organization that advances British Columbia’s trades training system. It works with employers, apprentices, industry, labour, training providers, post-secondary institutions, Indigenous communities and government to uphold the highest standards for training, issue credentials, support apprentices, fund programs and promote a wide range of rewarding careers in the trades SkilledTradesBC aims to build the most diverse and sustainable workforce in Canada by supporting equitable access to skilled trades and helping British Columbians unlock their potential.

The goal of the project was to reorient the website around the needs of potential apprentices and streamline the process for applying to an apprenticeship. SkilledTradesBC was in the process of a rebrand, and the website aimed to contribute to the organizational goal of attracting people with diverse backgrounds to join the trades. At the same time, the project was the opportunity to upgrade the underlying CMS to the latest version of Drupal.

The main challenge was creating a design that helps the site’s primary audience – would-be apprentices – to select a single trade from the hundreds of trades on offer.
 

SkilledTradesBC’s previous website’s guidance on becoming an apprentice was difficult to use and there was a need for more simplified wayfinding and content reduction. Various trades included inconsistent content and the website contained a large library of PDFs that were not readable on mobile devices.  
 

A further challenge from a branding and marketing perspective was the need to shift the perceptions of the trades. The new site would be instrumental in SkilledTradesBC’s mission to raise the profile of the skilled trades and demonstrate that they are rewarding and inclusive career pathways. 

We began with a full discovery phase with the client, starting with a stakeholder questionnaire and followed by a user journey workshop. We also conducted a benchmarking study that analyzed the websites of similar organizations to understand their approach to streamlining apprenticeships into specific trade. Through the discovery process, we established UX strategies and channeled the new art direction along with redesigned screens.

With a new name, logo, and a style guide to incorporate into the website, our designers interpreted their updated branding into the design with a fresh colour palette. The newly designed site also features updated photography to highlight the diversity and inclusivity of SkilledTradesBC. 

The main project deliverables included:

• Focused workshops to identify technical and design needs of the project
• A flexible platform built in Drupal 9 using existing modules and adapted components that is easy for content editors to edit
• Cloud hosting on Pantheon
• Collaboration with the brand agency to translate the style guide into the design of the website
• A fresh visual identity with iconography based on imagery from the trades
• A search design leveraging on a quiz meant to help pre-apprentices find a trade
• A range of comparison tools for trades, including salary range and level of market demand
• Design of a simplified process for finding an apprenticeship, enrolling for courses and exams and other necessary steps
• Simplified language guidelines and messaging with plain language, headings and subheadings, bulleted and numbered lists, tables, graphs and infographics
• Design of embedded success stories aimed at presenting an engaging picture of careers in trades
• Content governance strategy outlining standards, policy, processes and workflow recommendations
• Search engine optimization (SEO) and analytics
• Accessibility testing and related fixes
• A Drupal training session and a customized documentation guide to empower their team towards digital independence and get the most out of their new website

SkilledTradesBC now has a refreshed digital experience to empower their mission to support equitable access to skilled trades in British Columbia - one career at a time. With an intuitive search and filter experience and an appealing visual identity, the result of the new website is professional and user-centered with the look and feel of a print magazine.