There’s always a desire to start from scratch. Whether it’s the development team saying that the architecture is fundamentally flawed, the design team looking to add a new brand system, or the leadership team looking to make a big impact or justify a budget-spend, starting a digital project from scratch is appealing. 

And sometimes starting over is justified—for example:

University websites are notoriously complex. Some of our higher ed clients manage literally hundreds of sites that mirror their institutions’ numerous faculties, campuses, services and audiences.

Designing a good user experience with these unique constraints is no easy task, and it seems like a lot of schools have issues with things like prioritizing their website’s content.

Case in point — I recently stumbled across a tweet that made me do a double-take:

Find out why your SVG icons look blurry when you export them from Sketch, and how you can work around the issue.

Search is a key feature in web experience, and for a lot of people, it's the go-to method to find content. We use search countless times a day on our smartphones in various contexts. And yet, when we're building out websites, search is often an afterthought that we don't spend much time on. Search gets added to the laundry list of site features, like meta tags and social media links.