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May 18, 2022 · by Laure Duhorane

Getting Ready for Google Analytics 4

Marketing and Content Strategy

If you work with Google Analytics, you’re probably wondering if you should move to GA4 right away or wait for a more advanced version. Let’s look into the changes in GA4, what this means for digital marketers, and how to switch to the new version smoothly.

Read more about Getting Ready for Google Analytics 4
Dec 22, 2020 · by Arnaud.Juhere

Top 3 Key Changes in the New Google Analytics

Marketing and Content Strategy

Discover the three most important changes you'll need to adapt to in the newest version of Google Analytics: the evolution of Sessions, improved collection of cross-device data, and new and improved insights and reporting features.

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Dec 03, 2020 · by Arnaud.Juhere

Understanding Core Web Vitals

Marketing and Content Strategy

Learn how to audit your site's Core Web Vitals and find out how to interpret the data in order to make the most impactful changes for your SEO.

Read more about Understanding Core Web Vitals
Nov 04, 2020 · by Arnaud.Juhere

Google Analytics: How to Turn Events into Goals

Marketing and Content Strategy

Learn how to turn Google Analytics events into goals in order to get a better big-picture understanding of your traffic and content performance.

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Jul 17, 2017 · by Jigarius

Tracking Custom Events in Google Analytics

Marketing and Content Strategy

Anyone who owns a website knows the value of Google Analytics - a free tool from Google that gives you a ton of useful information about who is visiting your site, how they are getting to it, what they are doing and much more! As with most of the cases, we can configure this tool to do more than it does out of the box.

Read more about Tracking Custom Events in Google Analytics
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