If you work with Google Analytics, you’re probably wondering if you should move to GA4 right away or wait for a more advanced version. Let’s look into the changes in GA4, what this means for digital marketers, and how to switch to the new version smoothly.

Discover the three most important changes you'll need to adapt to in the newest version of Google Analytics: the evolution of Sessions, improved collection of cross-device data, and new and improved insights and reporting features.

Learn how to audit your site's Core Web Vitals and find out how to interpret the data in order to make the most impactful changes for your SEO.

Learn how to turn Google Analytics events into goals in order to get a better big-picture understanding of your traffic and content performance.

Anyone who owns a website knows the value of Google Analytics - a free tool from Google that gives you a ton of useful information about who is visiting your site, how they are getting to it, what they are doing and much more! As with most of the cases, we can configure this tool to do more than it does out of the box.