Before applying, future students do their research to scout out potential schools online. Many post questions and read comments about programs of study on Reddit, and others do their research on TikTok and YouTube. Your institution's presence and the content you post on each of your social media channels can make a difference and will impact the number of applicants and applicant success.
Join us for this webinar to learn how a well-thought-out content strategy for Reddit, TikTok, and YouTube can help you engage with potential students more authentically.
What You Will Learn In This Webinar
- Student search trends
- Observing forums on Reddit (subreddits)
- Creating TikTok videos that show university and campus life
- Program and course previews on YouTube
Who Should Attend?
University recruiters, marketing and communications staff, student ambassadors, and anyone who wants to know how to create content for the newer generation of students.