Creating a Vibrant Digital Space: Bold Branding Meets Web Design

Launching a new college website involves more than just a fresh coat of paint – it requires a seamless integration of brand identity, user-centric design and technical innovation. In this session, go behind the scenes of Loyalist College’s recent website redesign and redevelopment, a project that reimagined their digital presence with a bold new brand and a technically robust WordPress platform.
 
Join Emily Kulms, Website UX and Content Lead at Loyalist College, and Suzanne Dergacheva, Co-founder at Evolving Web as they walk you through:

  • How the project brought the Loyalist brand to life through a fresh visual identity, effective user journeys, streamlined information architecture and a data-driven content strategy.
  • Best practices for integrating a new brand while balancing diverse audience needs.
  • Ways to leverage WordPress for a flexible, scalable website that supports institutional goals.
  • Whether you’re planning a redesign or optimizing an existing platform, this session will provide insights and strategies to align bold branding with technical excellence.
Remote video URL
Have a look at Loyalist College's fresh new visual identity by watching the showreel.

 

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A headshot of Emily

Emily Kulms

As the Website UX and Content Lead at Loyalist College, Emily plays a pivotal role in shaping the institution's digital presence. With a focus on user-centered design and content strategy, she has been instrumental in projects that enhance online engagement and accessibility for the college community.

A headshot of Suzanne

Suzanne Dergacheva

Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations that make a big impact in the world. She helps translate institutional goals and user needs into a tangible digital strategy, often bridging the gap between technology and user experience design. She runs trainings and strategic workshops and has collaborated with teams at Georgia Tech, Princeton University, McGill University and the University of Waterloo.