For decades, enrollment marketing has been built around a single mental model: lead → applicant → student. The model is wrong. When you connect marketing data to admissions data, you find that nearly all enrolled students never filled out a lead form in their lives. What does this new piece of data mean for the future of higher ed marketing? This presentation will explore new marketing tactics based on the actual student journey.
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Robert Kadar
More than 15 years of experience in marketing and communications, fundraising, enrollment, media relations and management for higher education and diverse advertising clients. Integrating strategic thinking and planning with a scientific approach, and nuts-and-bolts expertise to enhance brands, generate revenue growth and optimize return on investment. I have managed small and large teams and budgets in highly complex organizations, including one of the largest universities in the United States.
