Four Big Ideas in UX & Content Strategy

On-Demand Webinar: Four Big Ideas in UX & Content Strategy 

What drives investment in your website? For some organizations, a small group of stakeholders sets the priorities. Others conduct user research. Sometimes, we’re simply influenced by design trends and what everyone else is doing.

This webinar will explore four big ideas shaping UX and content strategy. Should you jump on the bandwagon or take a more strategic approach?

• Revenge of the Homepage – Organic search is no longer a guaranteed source of leads. Google’s search results are increasingly driven by ads, and AI-powered tools are changing search behaviours. Instead of relying on search engines, organizations need to position their website as a trusted destination, offering clear pathways to content through well-structured on-site search and navigation.
• Act Like a Media Outlet – Digital storytelling is a powerful tool, but not every page needs an elaborate narrative. Organizations should selectively invest in immersive storytelling pages that foster engagement, using interactive features and high-quality visuals. The key is to balance creativity with sustainability—ensuring content remains relevant and maintainable.
• Create a Design System – Design systems bring consistency across digital platforms, ensuring every component follows brand standards and accessibility guidelines. However, they require organizational buy-in and ongoing governance. For large institutions, investing in a design system can streamline development and create a scalable, cohesive digital presence.
• Flatten Your Navigation – Users expect quick access to information, and overloaded mega menus can be overwhelming. Streamlining navigation helps users complete their journey efficiently. Prioritizing top-level menu links, grouping related content, and ensuring fast page loads improve the overall experience.

What You'll Learn

• How to critically assess UX and content trends like digital storytelling and design systems
• How to make informed information architecture decisions that serve your users
• How to map out audience engagement strategies that align with your goals
  
  Read our blog post for an overview of the four trends we’ll be exploring more in depth during the webinar. Or explore the what peaks our interest more in depth with the following four blog posts, each focused on a specific trend: Revenge of the Home Page, Act Like a Media Outlet, Leverage Design Systems, and Flatten Your Navigation.