Marketing et contenu

The redesigned ClimateData.ca platform makes complex climate projections and historical data accessible to Canadians through interactive maps and exploration.

Discoverability is moving beyond traditional SEO. Learn how generative AI and answer engines require a shift to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), and what five practices will make your content visible.

Discover how Drupal Canvas makes Drupal intuitive for marketing teams with visual editing, structured components, and built-in governance.

Keep public-sector digital services welcoming amid change with transparent comms, plain language, needs-based user flows, and resilient, modular design systems.

Explore how to design digital experiences that foster trust in an era dominated by AI. This blog post previews insights from our July 10 webinar with Margot Bloomstein and recaps three standout EvolveDrupal Boston talks. Learn how authenticity, emotional connection, and vulnerability help build user trust—even as AI complicates content creation.

Learn how to responsibly integrate AI into your content strategy and governance framework. This guide covers practical approaches to using AI tools, building a collaborative and privacy-conscious content culture, and aligning AI with your brand voice, accessibility standards, and CMS workflows.

Drupal CMS, which launched January 15, 2025, empowers marketers with AI tools, smart defaults, and seamless integrations, while maintaining all the features Drupal is renowned for. Read on to get as excited about Drupal CMS as we are.

Is your website redesign driven by strategy or just chasing trends? Explore four bold ideas shaping UX and content strategy—from flattened navigation to the rise of design systems and digital storytelling. Learn how to make smarter investments in your digital presence.

Anyone who deals with content has a vital role to play in website content migration. Our non-technical guide explains how you can help a migration go smoothly.

We partnered with OCAD U to reimagine a compelling admissions experience, and showcased the project at HighEdWeb 2023. Explore our best lessons and insights.